CASE STUDY · TURBOKITS
From Luma to Hyvä: Building a Faster Magento Store for Turbokits
Turbokits, an established turbocharger kit retailer serving performance enthusiasts worldwide since 2001, partnered with Navigate Commerce to migrate its Magento Open Source storefront from Luma to Hyvä Theme and Hyvä Checkout.
The project focused on improving storefront performance, simplifying the buying journey, and giving the team more control over everyday content management without compromising the organic search visibility built over two decades.
The result was a faster, more accessible Magento storefront that passes key Core Web Vitals thresholds, loads product pages in 1.5 seconds, and generates over 12% more monthly orders.
ABOUT TURBOKITS
A Turbocharging Specialist Serving Enthusiasts Worldwide Since 2001
Based in USA, Turbokits.com supplies turbocharger kits and related components for automotive performance enthusiasts around the world.
With more than 25 years of experience in the automotive aftermarket, Turbokits has built its business around product reliability, customer satisfaction, and a strong organic search presence. Its owner, Jesse, places particular importance on following Google's guidelines and maintaining the search visibility earned by the business over the years.
As the business continued to grow, the existing Magento Luma storefront was becoming a limitation. Slow-loading pages, checkout friction, and dependence on developers for routine content updates were affecting the overall shopping experience and day-to-day operations.
The objective was to modernize the storefront without disrupting the established catalog, brand experience, or organic search performance.
“Our Website is cracking, and we are getting more orders.”
THE CHALLENGE
Why Turbokits Needed a Faster and More Flexible Magento Store
Turbokits had an established Magento store and a strong organic search presence, but the Luma-based storefront was creating limitations across performance, conversions, and everyday store management.
Page loading speeds were affecting the shopping experience, while friction between product discovery and checkout created opportunities for potential customers to drop off before completing their purchases.
The existing setup also required developer involvement for routine content updates, adding unnecessary dependency to everyday operations.
For a business that had spent more than two decades building its online presence, migrating to a modern storefront needed to be handled carefully. Performance improvements could not come at the expense of existing rankings, product visibility, or customer experience.
Storefront Performance
The legacy frontend was carrying unnecessary code and impacting page loading speeds. Improving performance and achieving passing Core Web Vitals became a key priority.
Conversion Bottlenecks
The shopping journey between product discovery, cart, and checkout needed improvement to reduce friction and make purchasing easier.
Checkout Experience
The existing checkout experience needed modernization to provide customers with a faster and more straightforward path to completing their orders.
Order Management & Operations
Routine order-related activities in the Magento administration required more effort than necessary, highlighting the need for a more efficient store management experience.
Developer Dependency
Everyday content management required developer involvement, making routine updates less flexible for the business team.
SEO Continuity
With more than 25 years of organic search visibility, Turbokits could not afford to compromise its established product rankings and search performance during the migration.
Our Approach
How We Migrated Turbokits from Luma to Hyvä
We approached the project as a performance and operational upgrade rather than a complete visual redesign.
The priority was to retain Magento Open Source as the underlying platform while replacing the Luma frontend with Hyvä, modernizing checkout, improving product discovery, and reducing the team's dependency on developers for everyday content management.
We also measured storefront performance across individual page types to understand how the changes affected the complete buying journey, from the homepage to checkout.
Luma to Hyvä Theme Migration
Replacing Frontend Complexity With a Faster Storefront
The existing Luma frontend was holding back the store's performance. We migrated the storefront to Hyvä Theme, replacing the heavier frontend architecture with a more lightweight approach.
The implementation focused on optimizing templates, frontend assets, and page performance to achieve better loading speeds and passing Core Web Vitals thresholds.
The objective was to improve the technical foundation while retaining the existing Magento platform and established eCommerce experience.
- Magento Open Source
- Hyvä Theme
- Luma to Hyvä Migration
- Optimized Frontend Templates
- Frontend Asset Optimization
- Page-Level Performance Optimization
- Core Web Vitals Improvements
Hyvä Checkout Implementation
Reducing Friction Between Cart and Purchase
A fast storefront needs an equally efficient checkout experience.
We implemented Hyvä Checkout to simplify the purchasing journey and reduce friction between the cart and order completion.
The focus was on making the final stage of the customer journey faster and more streamlined, supporting a better overall shopping experience.
- Keyword and search-intent alignment
- Hyvä Checkout
- Checkout Experience Optimization
- Streamlined Purchase Journey
- Magento Checkout Integration
Product Search & Discovery
Helping Customers Find the Right Turbocharger Components
With a specialized product catalog, customers need to find the right products without unnecessary navigation or search complexity.
We integrated Smile Elastic Suite to improve product search and layered navigation across the Turbokits catalog.
This provided a stronger product discovery experience, helping customers navigate the available turbocharger kits and related components.
- Smile Elastic Suite
- Advanced Product Search
- Layered Navigation
- Product Discovery Improvements
- Magento Catalog Integration
Content Management & Store Operations
Giving the Team More Control Over Everyday Store Management
Reducing developer dependency was another important part of the migration.
We integrated Hyvä Commerce to give the Turbokits team greater flexibility in managing storefront content and routine updates without requiring developer involvement for every change.
Navigate Commerce also continues to provide ongoing technical support and enhancements as the business evolves.
- Hyvä Commerce Integration
- Improved Content Management
- Reduced Developer Dependency
- Magento Administration Improvements
- Ongoing Support & Enhancements
THE RESULTS
What Changed After Moving from Luma to Hyvä
The migration delivered measurable improvements in storefront performance, accessibility, and monthly order volume.
By replacing Luma with Hyvä and improving the checkout and product discovery experience, Turbokits achieved faster page loads and increased monthly orders following the migration.
Turbokits recorded over 12% more orders per month after the migration.
The comparison of monthly averages between pre and post Hyvä launch shows a positive change in order volume following the implementation.
Product pages now load in an average of 1.5 seconds, creating a faster experience for customers browsing turbocharger kits and related components.
The new storefront achieved passing results for LCP and INP, while CLS also passed on desktop.
This represents an important improvement in the technical performance of the customer-facing store.
The storefront achieved a Lighthouse accessibility score of 91, demonstrating a strong accessibility performance across the implemented experience.
Performance Improvements Across the Buying Journey
The move from Luma to Hyvä focused on more than improving the homepage loading speed.
We benchmarked the key storefront page types individually to understand performance across the complete customer journey.
The new Magento storefront achieved the following average page load times:
| Page | Average Load Time |
|---|---|
| Homepage | 1.7s |
| Category Pages | 1.7s |
| Product Pages | 1.5s |
| Cart | 2.1s |
| Checkout | 2.2s |
Core Web Vitals Passed
The new storefront achieved passing results across the key Core Web Vitals metrics, with CLS passing on desktop.
Accessibility Performance
The storefront also achieved a 90+ Lighthouse accessibility score, supporting a more accessible customer-facing experience.
A Faster Magento Store That Supports Business Growth
The migration addressed the technical limitations affecting the storefront while improving the shopping journey and reducing the effort required to manage everyday content.
Better Storefront Performance
Hyvä Theme provided a lighter frontend foundation, helping Turbokits achieve faster loading speeds across homepage, category, product, cart, and checkout pages.
Improved Order Volume
The business recorded over 12% more monthly orders in the post-migration comparison period, demonstrating positive movement following the storefront upgrade.
Stronger SEO Foundation
Passing Core Web Vitals and achieving faster product page loading times helped address important technical performance considerations for a business that relies heavily on organic search visibility.
Smoother Checkout Experience
Hyvä Checkout modernized the checkout journey, reducing friction at the point where customers complete their purchases.
Better Product Discovery
Smile Elastic Suite improved search and layered navigation, helping customers explore a specialized product catalog more efficiently.
Greater Content Management Flexibility
Hyvä Commerce gave the team more control over everyday content updates, reducing the need to depend on developers for routine changes.
Continued Technical Partnership
Navigate Commerce continues to support Turbokits with ongoing Magento enhancements, technical requirements, and store improvements.
LESSONS FROM THE TURBOKITS PROJECT
What This Luma to Hyvä Commerce Migration Taught Us
The Turbokits project demonstrated how modernizing an existing Magento storefront can improve both the customer experience and the operational flexibility of an established eCommerce business.
It also reinforced the importance of treating performance, SEO continuity, checkout, and content management as connected parts of a migration.
You Can Improve Storefront Performance Without Leaving Magento
A slow storefront does not necessarily mean the business needs to move to another eCommerce platform. Replacing Luma with Hyvä allowed Turbokits to modernize its frontend while retaining Magento Open Source and its existing catalog foundation.
Benchmark Every Page Type, Not Just the Homepage
The homepage, category pages, product pages, cart, and checkout each serve a different purpose and behave differently.
Measuring them separately provides a clearer understanding of the actual customer experience and helps identify where further optimization is needed.
Treat Core Web Vitals as a Launch Priority
Performance should be considered throughout the migration rather than addressed as a final development task.
Establishing clear LCP, INP, and CLS benchmarks helps ensure the new storefront meets its performance objectives.
Protect Organic Search Visibility During Migration
For businesses that have invested years in building organic search visibility, migration planning needs to account for existing rankings, product pages, and search performance.
The technology upgrade should strengthen the existing business foundation rather than introduce unnecessary disruption.
Reduce Developer Dependency Alongside Technical Improvements
A faster storefront is only part of the overall improvement.
Giving business teams more control over routine content management reduces operational dependency and makes everyday store management more flexible.
Planning a Luma to Hyvä Migration?
If your Magento store is struggling with slow page loads, checkout friction, or frontend limitations, it may be time to rethink your storefront foundation.
Whether you're planning a Luma to Hyvä migration, looking to improve Core Web Vitals, or aiming to make your Magento store easier to manage, Navigate Commerce can help you identify the right approach.
Let's discuss your current setup, performance goals, integrations, and the next steps for your Magento store.
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