Getting customers to really “purchase” anything is the holy grail of every business. A lot of work goes into convincing a buyer to purchase a product. It requires work and adjustments to set yourself apart from the competition and succeed at a high commercial level.
Shopify gives thousands of companies a stable, user-friendly platform to conduct online commerce. That being said, while it’s possible to increase sales by creating an engaging and interactive product page using Shopify, you need to make your page stand out from the thousands of competitors.
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In what ways are your products superior to those of the competition? Just what makes buying your product the most logical and prudent option for the consumer? Your sales will rise, but why should a consumer care about that? These are some fundamental concerns that each company should consider while creating their product page. In this blog, we’ll discuss how to optimally optimize your product page on Shopify for more sales.
Why Do You Need To Optimize Product Pages
The single most crucial page on your website is your product page. It’s where potential customers begin their purchasing journey, and it’s frequently the first impression they make of your company.
A quality product page is essential for increasing sales on any eCommerce site. Basically, a product page’s purpose is to obtain a high conversion rate. In other words, you want every consumer who browses or searches your site to land on an attractive and informational product page that makes the buying process simple and fast.
Make It Visually Appealing
It’s a fact that if you want to stand out when online shopping, you need to look good. That’s why it’s crucial that you upgrade your product page. Taking a few easy measures to improve your Shopify page’s appearance can pay off in spades by boosting conversions and sales. In order to make your brand page more appealing, consider the following advice:
Fonts and Color
It may not seem like much, but every little bit helps when designing your product page. Shopify’s interface is intuitive, and the platform gives you the freedom to change the look of your online store by altering things like the typeface and color scheme. However, remember to choose fonts and styles that are both understandable and visually appealing.
Do NOT Hesitate to provide Visual Aid
Put simply, nobody likes getting the cold shoulder. That’s meant just for your product. Create the most high-quality, professionally-staged, and edited images of your product that you can. When posting images online, quality counts. Both video and animated GIFs may be used as visual aids. The value of short movies that demonstrate the product’s usefulness to the buyer cannot be overstated.
It’s more likely that a consumer will buy your goods if you demonstrate how it would improve his quality of life. The most impulsive members of your target market will have made a purchase by now. Your product’s value proposition will be reinforced in the minds of potential customers thanks to the efforts of others around them.
The Product Description Should Be Clear
If a user is not converting into a buyer, it is likely due to inaccuracies in the product description.
The description on the page should be sufficient. If you want to sell anything successfully, you need to make sure that your ideal buyer wants to purchase it. Excessive wordiness is likewise counterproductive. Finding the sweet spot between vague generalizations and particular technicalities is crucial.
Work smarter, not harder, is the new mantra. The most efficient method for creating a high-quality product page is to replicate the structure of the page at the top and then customize it to fit your brand’s needs. This will eliminate the need for you to use additional energy and time throughout the page’s development.
Flaunt Your Testimonials
In the end, a product page serves the same purpose as a landing page, therefore you may take cues from the best practices recommended for landing pages in the “conventional” sense. There must be social proof on your landing page, and the same must be true of your product pages.
Nearly 95 percent of internet buyers consult reviews written by other buyers before committing to a purchase, according to a recent survey. Putting customer reviews front and center on product pages may be a powerful sales tool. However, the manner in which they are presented might also affect sales.
One possibility is to highlight the most positive comments. However, there is always room for improvement in terms of directing site traffic. Never lose sight of the fact that the whole point of such evaluations is to assist future buyers make a decision. In order to achieve so, it is important to make your testimonials useful and easy to read.
Match What Appeals To Your Target Audience
To make educated choices about things like how much information to include and which product qualities to emphasize in photography, you need to have a firm grasp on your target audience and what they’re looking for.
To succeed, you must first understand who you’re writing for and what they care about. Know your target market by name and find out what drives them and what issues they care about most.
Trust Badges Can Go A Long Way
Add “trust badges” on your site to reassure customers that you’ve done the legwork to ensure the legitimacy of your product and page. Incorporating no more than two badges can increase the trustworthiness of your product page in the eyes of your potential buyers. Simply copy the URL of the badge you wish to use, then paste it into the HTML of your product page, and you’re done.
Showcase Your Products
Consider two different online shops offering the same product: one has fuzzy, out-of-focus photographs, while the other has crisp, clear shots.
Is there one you’re more inclined to make a purchase from? You can probably guess the correct answer already.
The inability to physically inspect a thing is a major drawback for internet shoppers. During these times, you should pitch in and provide a hand anyway you can. Having your items displayed in a more organized and legible manner may boost sales and minimize returns. You may improve the visibility of your items in two ways:
Create Product Videos
It’s safe to say that a video can convey more information than words can alone. Almost 50% of all online consumers use YouTube to watch a video about a product before making a purchase, per data from Google.
When people go to your online shop, why not provide them the option of watching a video about the products they want to buy? One of the most effective methods to show off your wares is with a high-quality video. Whether you’re doing an explainer film or a close-up of a product, you may offer a detailed description of the product.
It’s important to utilize videos whenever feasible while working in the fashion industry or marketing things that need additional visual aids. While it is beneficial to provide in-depth product descriptions, demonstrations of the product in action are much more so. Visitors may find the object more approachable if it is displayed next to a human model. It’s a boon to their ability to make educated purchases.
Use 360-Degree Product Images
Some products aren’t made for close-ups or short runway shows. Luckily, there’s always a sensible approach where you can present your items in depth. One of the most common approaches is 360-degree product photos.
Well-written product descriptions may convey a lot, but 360-degree photos can illustrate the product in a far speedier manner (and from all angles). By selecting the 360-button, users may examine the carry-on from various angles and gain a better sense of the goods.
More information may be shown in a small amount of area when using 360-degree photos. Customers are less likely to feel frustrated and less likely to want to return goods when they experience fewer shocks.
Make The Most With A Shopify Partner
Conversions on product pages may also be improved with little effort. Last but not least, success depends on simplifying the buying process for your clients. Taking just one piece of advice and calling it good isn’t an option. There will never be a perfect balance between these considerations on your product page; rather, it will be an ever-evolving whole.
You should provide as much information as you can to your visitors in an effort to assist them in making sound choices. Last but not least, avoid coming across as excessively salesy.
There’s no right or wrong way when it comes to eCommerce, and the same rule applies to effectively using Shopify as well. However, by working with a proficient Shopify Partner, like Navigate Commerce, you can make the most of the platform that can help you increase your sales. To learn more, contact our team today!
